For Nylon (and its July 2025 issue), Ariana Greenblatt embraces a Gen Z fever dream of Y2K nostalgia, pop kitsch, and hyper-feminine chaos.
There is a new approach to dressing, a kind of glorious, post-algorithmic chaos that feels both deliberate and utterly random. And in the July 2025 issue of Nylon, Ariana Greenblatt’s photoshoot is its perfect embodiment. This isn’t a singular vision, but a beautiful, messy collage of every trend, every mood, all at once.
Stepping out in Notting Hill, Olivia Rodrigo (effortlessly cool, as always) fused ’90s nostalgia with a Rixo Peony Leopard-Print Wool Cardigan and classic Repetto Camille Ballet Flats.
The very best fashion, you see, it rarely happens on a red carpet. The real magic, the true style that captures a moment—that’s found on a city street, in the wild, without the help of a thousand flashing lights. Such was the case when Olivia Rodrigo was spotted in London’s charming Notting Hill on Wednesday, July 30, 2025. Her look was more than just an outfit; it was a conversation, a perfectly executed ode to an era, blending leopard-print daring with a very particular, very American-cool insouciance.
A rare glimpse into her early-career styling, Lana Del Rey (before the ‘sad girl’ empire was fully built) fused Americana kitsch and floral femininity with unapologetic flair.
Every style icon has a beginning. A messy, experimental, and utterly brilliant beginning. And in an August 2010 photoshoot, we see the raw, unpolished genesis of the Lana Del Rey aesthetic. It’s not the polished Riviera queen we’d come to know, but something more raw, more playful, and utterly fascinating.
