Jennifer Lawrence, the brand’s Ambassador of Elegance, debuts a striking new campaign with Longines, showcasing a look that marries timeless sophistication with quiet, effortless power.
In the world of luxury watches, a campaign is a statement. It’s an assertion of brand identity and a testament to the face chosen to represent it. On Tuesday, August 26, 2025, Jennifer Lawrence stepped into that role with a series of new visuals for Longines’ “Elegance Is An Attitude” campaign. The look, far from the red carpet’s high drama, was a study in understated chic, designed to highlight the refined craftsmanship of the Longines Primaluna Moonphase Watch.
The entire atmosphere of the portrait—from the soft, diffused lighting to her direct, composed gaze—is one of quiet authority. This isn’t a performance; it’s a presentation. And to see more of these captivating moments, be sure to explore our collection of celebrity photos .
Charli XCX unveils a quintet of raw, unapologetic covers for POP Magazine’s Autumn/Winter 2025 issue, capturing her in an edgy, stripped-back mood.
In a bold move that perfectly encapsulates her current “brat” aesthetic, Charli XCX is the face of POP Magazine’s latest issue, shot by renowned photographer Alasdair McLellan. The visuals are a stark departure from polished pop glamour, instead leaning into a grungier, more rebellious vibe that has become her signature.
The outfit, or what’s visible of it, channels a cool, disaffected energy. She wears a black, sleeveless, high-neck dress or top. The fabric appears to be a sleek, matte material, possibly leather or latex, giving the look a subtly fetishistic, rock-and-roll edge. The simplicity of the garment is key, allowing the styling to take center stage. The dress is paired with a pair of long, black gloves, extending past the elbow and creating a severe, elongated line that complements the high neckline.
The styling cohesion is where the look truly comes alive. Her dark hair is slicked back into a severe, wet-look style. Her makeup is sharp and minimal, featuring a bold, angular eyeliner and lightly defined brows that emphasize her fierce expression. There’s a subtle sheen on her lips that adds a hint of polish to the otherwise rough-and-tumble aesthetic. The overall attitude is one of defiant confidence—she stands with a poised, direct gaze, challenging the viewer to look away. It’s a powerful, almost menacing portrait of a pop star fully in control of her image.
The entire shoot taps into the “messy” fashion movement and indie sleaze revival that Charli XCX has helped to spearhead. It’s a look that feels both of the moment and utterly timeless, a perfect fusion of punk attitude and high-fashion sensibility. This isn’t just a photoshoot; it’s a manifesto on modern celebrity style .
Hilary Duff, enjoying a casual family day in Studio City, reveals a chic and relatable postpartum look—proving comfort is always in style (even when juggling motherhood and a music comeback).
In the ever-evolving world of celebrity style, there’s an unspoken expectation for stars to present a flawless, put-together image at all times. But on a relaxed Monday in Studio City, California, Hilary Duff reminded us that the most impactful looks are often the most effortless. Just months after welcoming her fourth child, Duff exuded a radiant confidence, her serene glow perfectly complementing her laid-back ensemble as she was seen enjoying a casual outing with her youngest, Townes Meadow Bair.
The outfit itself was a masterclass in understated elegance. The foundation was a classic white t-shirt, its soft texture and clean lines providing a crisp contrast to her high-waisted blue jeans. The jeans, with their relaxed silhouette, served to both highlight her trim postpartum figure and provide practical comfort for a day out with her daughter. It’s a timeless combination that resonates universally. The look was accessorized with a wide-brimmed straw hat that added a touch of bohemian chic, while simple, flat sandals grounded the outfit in functional style.
The overall mood of the outing was one of pure, unadulterated joy. Duff’s warm smile and her gentle, doting pose as she carried her one-year-old daughter spoke volumes. There was no pretense, no high-fashion drama—just a moment of authentic, relatable motherhood captured with an effortless sense of style. This is a look that feels lived-in, not just worn for the cameras. It’s a testament to the power of classic pieces, especially when they’re worn with confidence and a radiant attitude.
And as for her rumored pop music comeback, it appears her husband, musician Matthew Koma, is a huge driving force behind her new material. A source noted that the pair have been in the studio together. The news came after Duff’s recent signing with CAA for representation, a move that suggests she’s serious about a return to the stage. While the Lizzie McGuire alum is reportedly not aiming for chart domination, the timing is ripe for a comeback, with nostalgia for the early 2000s and popular celebrities from that era, such as herself, dominating pop culture.
