Channeling a lounge singer lost in time, Lana Del Rey crooned her way through H&M’s Fall 2012 campaign—velvet voice, velvet dress, and a velvet rebellion to match.
There’s a reason Lana Del Rey’s H&M campaign from September 2, 2012 still lingers in the fashion memory bank like a half-forgotten melody. Shot by Inez & Vinoodh, the photoshoot was more than a brand moment—it was a mood manifesto. Think David Lynch meets department store chic.
The setting? A stage bathed in red velvet curtains, with Lana front and center in a white bodycon dress that clung like a whisper. The silhouette was classic—long sleeves, high neckline, and a hem that grazed the knees—but the effect was anything but tame. It was the kind of look that could’ve walked straight out of a 1960s supper club, martini in hand.
Her accessories were minimal, letting the dress and her presence do the talking. A microphone stand, gripped with both hands, became part prop, part power symbol. The lighting—low, moody, cinematic—cast shadows that felt deliberate, like a noir film still. You could almost hear the static hum of a reel-to-reel tape spinning in the background.
A true queen of melancholic retro, Lana Del Rey (before the ‘old Hollywood’ revival took over) delivered an iconic photoshoot of timeless glamour.
Before the rest of the world caught up, before the trend cycle became obsessed with ‘vintage aesthetics,’ there was Lana Del Rey. The images from her March 4, 2012 photoshoot are not just a collection of outfits—they are a masterclass in nostalgic escapism, a beautifully constructed world that she has been inhabiting for over a decade.
Never one to play it safe, Lana Del Rey merged retro romance with automotive edge—posing in pristine white beside a fire-red Jaguar at Paris’s Musée Rodin.
There’s something about Lana Del Rey that makes nostalgia feel like prophecy. On September 26, 2012, at the Jaguar F-Type launch in Paris, she didn’t just attend—she orchestrated a mood. Styled like a ghost of glamour past, yet unmistakably modern, Lana’s look was a cinematic tableau that blurred the line between fashion editorial and luxury ad campaign.
