Never one to play it safe, Lana Del Rey merged retro romance with automotive edge—posing in pristine white beside a fire-red Jaguar at Paris’s Musée Rodin.
There’s something about Lana Del Rey that makes nostalgia feel like prophecy. On September 26, 2012, at the Jaguar F-Type launch in Paris, she didn’t just attend—she orchestrated a mood. Styled like a ghost of glamour past, yet unmistakably modern, Lana’s look was a cinematic tableau that blurred the line between fashion editorial and luxury ad campaign.
Channeling a lounge singer lost in time, Lana Del Rey crooned her way through H&M’s Fall 2012 campaign—velvet voice, velvet dress, and a velvet rebellion to match.
There’s a reason Lana Del Rey’s H&M campaign from September 2, 2012 still lingers in the fashion memory bank like a half-forgotten melody. Shot by Inez & Vinoodh, the photoshoot was more than a brand moment—it was a mood manifesto. Think David Lynch meets department store chic.
The setting? A stage bathed in red velvet curtains, with Lana front and center in a white bodycon dress that clung like a whisper. The silhouette was classic—long sleeves, high neckline, and a hem that grazed the knees—but the effect was anything but tame. It was the kind of look that could’ve walked straight out of a 1960s supper club, martini in hand.
Her accessories were minimal, letting the dress and her presence do the talking. A microphone stand, gripped with both hands, became part prop, part power symbol. The lighting—low, moody, cinematic—cast shadows that felt deliberate, like a noir film still. You could almost hear the static hum of a reel-to-reel tape spinning in the background.
Lana Del Rey’s 2013 editorial moment—velvet gown, red roses, and a shadow-drenched set—was pure gothic cinema, with just a whisper of Old Hollywood.
There are photoshoots, and then there are visual poems. Lana Del Rey’s January 17, 2013 session with Williams + Hirakawa for FASHION magazine belongs firmly in the latter category—a lush, moody tableau that feels like it was pulled from a lost Hitchcock reel or a Baz Luhrmann fever dream.
