Michelle Pfeiffer and cast wore festive sweaters for the Oh. What. Fun. Prime campaign launching in December 2025.
The Oh. What. Fun. Prime Original campaign, launching December 3, 2025, is a holiday editorial disguised as a character study. Featuring Michelle Pfeiffer , Felicity Jones , Eva Longoria , and Chloë Grace Moretz , the visuals lean into festive knitwear and color-coded archetypes — each actress styled in a holiday sweater that signals her narrative role.
Pfeiffer’s red-and-white sweater anchors her as “The Unappreciated Mom,” while Jones’ snowflake knit marks her as “The Perfectionist Sister.” Longoria’s green pullover casts her as “The Host With the Most,” and Moretz’s tree-patterned knit brands her “The Never-Single Sister.” The campaign’s genius lies in its ability to turn costume into shorthand — each look a visual cue for personality, plot, and tone.
Sabrina Carpenter wore a retro checkered outfit and headscarf for her Sweet Tooth Lemon Pie perfume campaign in December 2025.
Sabrina Carpenter’s Sweet Tooth Lemon Pie perfume campaign, released in December 2025, is a confection of nostalgia and branding precision. Styled in a retro checkered ensemble with a matching headscarf and vintage curls , Carpenter channels mid-century domesticity with a wink — holding a yellow chocolate bar like a beauty baton.
Nina Dobrev wore a Mithridate white suit with Lucy Delius earrings for her Fashion Awards photoshoot in December 2025.
Nina Dobrev’s George Gottlieb photoshoot at The Fashion Awards on December 1, 2025, was a masterclass in modernist restraint. Her Mithridate Pre-Spring 2026 white suit , composed of tuxedo trousers , a deep-V blouse , and a blazer draped over the shoulders , offered a sculptural take on power dressing. The wide-leg silhouette and pointed heels extended the verticality of the look, while the gold jewelry — including Lucy Delius Diamond Stirrup Earrings and the L’atelier Nawbar Warrior Princess Diamond Drop Necklace — added warmth and precision.
