Normani stars in Shein’s 2025 ‘NORMANI’ collection campaign, showcasing three distinct editorial looks that fuse sculptural fashion with cinematic streetwear clarity.
For the 2025 Shein ‘NORMANI’ collection , Normani delivers a multi-look editorial moment that fuses celebrity photoshoot-coded tonal drama with fashion spread-coded silhouette experimentation . Captured across three distinct compositions, the campaign reframes Normani’s presence through texture, posture, and urban abstraction — a fusion of styled shoot-coded sculptural fluency and beauty shot-coded emotional control .
In one standout look, Normani poses beside a vintage green muscle car with white racing stripes, wearing a luxurious long brown fur coat , patterned tights , and high heels , accessorized with large earrings and oversized sunglasses . The composition evokes studio portrait-coded cinematic tension , where glamour is embedded in grit and movement.
Another look features Normani in a black long-sleeve crop top with a dramatic train , high-waisted shorts , and knee-high heeled boots , styled with large hoop earrings , multiple rings , and oversized sunglasses . The pose — one leg bent, one extended — channels fashion photoshoot-coded futuristic elegance , where the body becomes a sculptural element in the editorial narrative.
In a third composition, Normani wears a long belted gray coat with a high slit , revealing black sheer tights and knee-high pointed-toe stiletto boots , paired with black leather gloves and silver bangles . The lighting and pose suggest beauty shot-coded motion fluency , where elegance is expressed through gesture and contrast.
Selena Gomez wore a long black coat with dark trousers and Louis Vuitton ankle boots on November 18, 2025, in Santa Monica.
On November 18, 2025 , Selena Gomez was photographed leaving Giorgio Baldi in Santa Monica , later attending the Tame Impala concert , wearing a look that fused celebrity photoshoot-coded tonal restraint with fashion spread-coded silhouette clarity . The ensemble, captured in a candid nighttime moment, reads as quietly composed — a study in styled shoot-coded urban minimalism .
Gomez wore a long black coat with a relaxed drape, layered over dark trousers and paired with black shoes . The coat’s length and structure evoke studio portrait-coded architectural softness , while the monochrome palette signals a deliberate retreat from spectacle. Her gesture — one hand placed across the chest, gaze lowered — reinforces the image’s beauty shot-coded emotional realism , where presence is expressed through posture, not performance.
She carried a black handbag , understated and functional, and completed the look with the Louis Vuitton LV Beaubourg ankle boots , a detail confirmed by context. The boots anchor the silhouette in high fashion-coded grounding logic , where luxury is embedded in restraint.
Dua Lipa wore a knotted white shirt, blue denim jeans, and Jacquemus x Nike sneakers in Rio De Janeiro in November 2025.
Dua Lipa was photographed enjoying the atmosphere of Ipanema Beach in Rio De Janeiro on November 19, 2025. For this off-duty excursion, she opted for a textured white button-down shirt, unbuttoned to create a deep neckline and knotted casually at the waist. She paired this vacation staple with relaxed-fit blue straight-leg jeans, secured by a black Miu Miu Leather Belt with gold hardware . The ensemble was grounded by a pair of white Jacquemus x Nike Moon Sneakers, while a red Alaia Le Teckel Small Bag added a sharp accent of color to the neutral palette.
This look serves as a definitive example of high-summer celebrity street style , blending the practicality of tourism gear with the polish of editorial dressing. It reflects a shift in vacation aesthetics where the “effortless” vibe is meticulously constructed through high-low pairings—placing accessible denim alongside investment-grade accessories to create a relatable yet aspirational image.
The styling brilliance lies in the aggressive layering of jewelry, which transforms a standard pedestrian outfit into a deliberate fashion statement. Lipa stacks multiple gold chains, specifically the Martha Calvo Sanctus and Mushroom Necklaces, creating a focal point that draws the eye upward. This maximalist approach is echoed in her choice of Martha Calvo Barrier Earrings and oversized Tom Ford Square Sunglasses. The density of the gold hardware against the utilitarian cotton shirt suggests that jewelry has effectively replaced the handbag as the primary vehicle for status in contemporary vacation dressing. It is a smart, balanced look that acknowledges the relaxed setting without sacrificing the visual impact expected of a global superstar.
