Sabrina Carpenter wore a retro checkered outfit and headscarf for her Sweet Tooth Lemon Pie perfume campaign in December 2025.
Sabrina Carpenter’s Sweet Tooth Lemon Pie perfume campaign, released in December 2025, is a confection of nostalgia and branding precision. Styled in a retro checkered ensemble with a matching headscarf and vintage curls , Carpenter channels mid-century domesticity with a wink — holding a yellow chocolate bar like a beauty baton.
Felicity Jones wore a graphic tee, plaid skirt, and sparkly jacket on the French Fries Magazine Fall/Winter 2025 cover.
Felicity Jones appears on the cover of French Fries Magazine Issue 10 for Fall/Winter 2025 in a look that defies editorial convention. Shot by JUANK against a brick wall in a small-town setting, Jones wears a graphic T-shirt reading “VIRUS TAKES BODY & SOUL” , a plaid skirt , and a sparkly jacket — a combination that evokes punk, nostalgia, and surreal Americana.
The cover’s text — “SMALL TOWN” and “BIG WEIRD” — frames the styling as a deliberate contradiction. Jones, often cast as the embodiment of British refinement, here embraces a chaotic, almost outsider aesthetic. The “QUILTY” and “GUILTY” motifs on the shirt add layers of irony, suggesting a commentary on identity, guilt, and cultural distortion.
Michelle Pfeiffer and cast wore festive sweaters for the Oh. What. Fun. Prime campaign launching in December 2025.
The Oh. What. Fun. Prime Original campaign, launching December 3, 2025, is a holiday editorial disguised as a character study. Featuring Michelle Pfeiffer , Felicity Jones , Eva Longoria , and Chloë Grace Moretz , the visuals lean into festive knitwear and color-coded archetypes — each actress styled in a holiday sweater that signals her narrative role.
Pfeiffer’s red-and-white sweater anchors her as “The Unappreciated Mom,” while Jones’ snowflake knit marks her as “The Perfectionist Sister.” Longoria’s green pullover casts her as “The Host With the Most,” and Moretz’s tree-patterned knit brands her “The Never-Single Sister.” The campaign’s genius lies in its ability to turn costume into shorthand — each look a visual cue for personality, plot, and tone.
