Selena Gomez stuns in a silky Cult Gaia gown at the Rare Beauty perfume launch, demonstrating her elegant take on classic Hollywood glamour.

There is a certain magic that happens when a celebrity’s personal style aligns perfectly with the brand they represent. It’s an alchemy I’ve seen on Parisian runways and Milan’s cobbled streets, but rarely so perfectly executed as with Selena Gomez and Rare Beauty. She doesn’t just sell products; she embodies the ethos of her brand—a confident, understated elegance that is both classic and thoroughly modern. This week, at the Rare Beauty’s Rare Eau de Parfum Launch Party on August 7, 2025, in Santa Monica, California, she proved this once more, not just with her new perfume, but with a gown that felt like a quiet masterpiece.

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For the launch, Gomez chose a Cult Gaia Renata gown in a luminous, off-white hue. It was a choice that felt both effortless and deeply considered. The dress itself is a study in texture and light, a shimmering, ribbed fabric that catches the camera flash just so. It’s a silhouette that harkens back to the golden age of Hollywood, a halter-neck design that drapes beautifully over the body, fluid and graceful. It recalls the glamour of a 1940s film star, an elegance that feels both vintage and entirely fresh.

But let’s talk about the details, shall we? Because that’s where the true story of this look lies. While the perfume itself is a complex, gourmand scent with notes of creamy caramel and pistachio balanced by spicy ginger and pink pepper—a duality my dear friend Fiona Embleton at Glamour UK has perfectly described—Gomez’s style choices reflected this very same complexity. For the promotional images, she was all sweetness, with a “soft serve” milky, vanilla-coded manicure by her longtime artist, Tom Bachik. He used Aprés Nail’s “Maybe…” and his own Super Clear pen to create the look, a perfect visual echo of the creamy notes in the fragrance.

But at the launch party itself? Ah, here’s the turn. Gomez, ever the storyteller, shifted her aesthetic to match the spicy heart of the perfume. She traded the “soft serve” nails for a short, moody pink manicure that beautifully complemented her mauve lipstick. While Bachik has yet to reveal the specific shade, I am quite taken with the idea of calling them “spicy pink pepper nails.” It’s a brilliant move, this subtle shift in tone, a perfect example of a celebrity using every element of their look—from dress to manicure—to communicate a larger message. It’s a level of detail that I, for one, deeply appreciate.

The styling was minimal, a testament to the gown’s inherent power. The hair was pulled back into a sleek, elegant updo, allowing the dress’s neckline to take center stage. The accessories were similarly restrained—a pair of simple, open-toed heels that matched the dress’s off-white tone. It was all about the harmony of the whole, a cohesive vision that felt both refined and accessible. It reminds me of the Italian principle of sprezzatura —a studied carelessness that makes something look utterly effortless. This is not a look screaming for attention; it’s a look that simply commands it.

This whole moment—the gown, the nails, the perfume—it all just… works. It’s a masterclass in branding, yes, but more than that, it’s a testament to the power of a cohesive aesthetic. It’s a reminder that true style is a symphony of small choices, not a cacophony of loud ones. And isn’t that a beautiful thing?

How to Get Selena’s Modern Old Hollywood Glamour

  1. Embrace the Halter Neck. This neckline is universally flattering and feels incredibly chic. Look for fabrics with a slight sheen or texture to add dimension.
  2. Less is More with Accessories. Let the dress be the star of the show. Pair a statement gown with minimal jewelry and a simple, elegant shoe.
  3. The Moody Manicure. A short, dark nail is a powerful statement. It adds an edge of sophistication and works beautifully for transitional seasons.
  4. Sleek Hair, Elevated Look. A polished updo, whether a high bun or a slicked-back ponytail, instantly elevates a look and highlights the neckline of your dress.
  5. A Cohesive Color Palette. Take a page from Gomez’s book and let your makeup and manicure play off the tones in your dress. This creates a harmonious, thought-out look that feels expensive and intentional.

For a deeper dive into the latest trends and inspiration, explore the best of celebrity style on CelebMafia.

Jessica Alba, mid-divorce and Miami-bound, turned heads in a fiery red bikini—proof that poolside fashion can still carry emotional weight (and perfect abs).

Jessica Alba doesn’t just wear a bikini—she narrates a mood. On August 8, 2025, the actress and Honest Company founder was photographed poolside in Miami, stepping out in a red-hot halter bikini that felt less like swimwear and more like a statement.

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The look was deceptively simple: a triangle-cut top and side-tie bottoms in a saturated scarlet hue, the kind that evokes both Old Hollywood bombshells and early-2000s pop starlets. But on Alba, it read as something else entirely—resilience, maybe, or just a well-earned moment of self-celebration.

Styled with a neutral baseball cap and oversized black sunglasses, the ensemble leaned sporty without sacrificing allure. Her accessories were minimal, but intentional: the cap added a touch of athleticism, while the shades offered a layer of mystery—classic celebrity camouflage.

For more moments like this from popular celebrities , keep your eyes on the water—and the women who rise from it.

Zendaya’s latest street style in London is the autumn inspiration we all needed. She layers a butter yellow mohair sweater over a button-down and pairs it with Margiela Tabi loafers.

The air in Paris, even in late summer, can carry a certain whisper of autumn—that subtle shift that makes you reach for a light scarf, or perhaps a perfectly slouchy knit. So when I saw the photos of Zendaya in London this week, I felt a familiar shiver, a certain frisson of sartorial recognition. It seems the A-lister, ever the fashion oracle, is already living in my favorite season. While the rest of us are still wading through the remnants of a summer that felt a bit… tired, she’s offering a glimpse into what’s next. A preview, if you will, of the effortless chic to come.

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She’s in London, of all places, as her fiancé Tom Holland films scenes for the new Spider-Man: Brand New Day . And in the English capital, a place where, as my dear friend Jenny Hollander at Marie Claire confirmed, “it feels like October,” Zendaya has delivered a look so perfectly autumnal, so utterly cozy, it should be framed. The centerpiece? A glorious butter yellow mohair sweater layered over a matching button-down shirt. It’s an endorsement of the food-inspired pastel trend, yes, but re-contextualized for fall. It’s a color that feels like a soft sunbeam on a crisp morning, not a bright, blinding summer day.

And the fabric—mohair. It’s a textural choice that speaks volumes. It’s not just a sweater; it’s a statement about comfort and a subtle nod to the craftsmanship I so adore. This is a garment with weight and character. It drapes just so, giving the illusion of ease without being sloppy, a detail that separates true style from a simple throw-on.

She anchored the look with cropped, dark-wash straight-leg jeans—a silhouette that dominated last fall and, darling, is not going anywhere. This is a denim cut that flatters without fuss, providing a clean line that allows the rest of the outfit to shine. And her shoes? A return to a favorite, and an exquisitely eccentric one at that: the Maison Margiela Tabi-loafer hybrid. She first debuted these delightfully freaky, cloven-hoof-inspired shoes in July, and their reappearance here is a testament to their enduring appeal. They’re a quiet rebellion, a classic loafer silhouette subverted by an avant-garde spirit. It’s this kind of detail—this marriage of the classic and the strange—that makes Zendaya a true style icon.

And the accessories… or lack thereof. It’s a lesson in restraint. She rarely carries a traditional designer handbag when she’s off-duty, preferring instead something with a bit more soul. On this day, it was a canvas tote printed with Gustav Klimt’s “Mother and Child,” a beautiful, artistic choice that speaks to her personal interests rather than just a brand’s logo. Her only other piece of jewelry was her five-carat engagement ring, rumored to be worth a staggering $120,000. But even that felt like an extension of her personal story, not a flashy statement. It’s a reminder that true luxury isn’t always about the loudest logo, but about the pieces that hold personal significance.

It is still unclear how much of Zendaya we will see in the upcoming Spider-Man sequel—the final casting details have not been announced. But honestly, any glimpse of her is a win for us all, especially when her presence signals the official, unofficial start of my favorite fashion season.

Lara’s Fall Style Essentials, Inspired by Zendaya

  • The Power of Texture. Don’t just think about color; think about feel. A mohair, cashmere, or chunky knit sweater adds instant richness.
  • The Cropped, Straight-Leg Jean. This is your new denim uniform. It works with boots, loafers, and even those ballerina flats you impulsively bought.
  • Statement Footwear. Your shoes can be the conversation starter. Whether it’s a Tabi, a chunky boot, or a classic loafer with an unexpected twist, let them speak.
  • Art over Logos. Choose a bag that tells a story—a vintage find, a tote from a museum, or a small, independent designer. It’s a more interesting tale to tell.
  • Layering Is Your Friend. The simple act of wearing a button-down under a sweater elevates the entire look and is, perhaps, the most important element of effortless Parisian chic.

For a deeper dive into the world of celebrity style , including a behind-the-scenes look at the biggest red carpet moments and fashion week trends, visit CelebMafia.